I found SIXOFOUR LIFE watches while browsing social media posts; at first, I considered them to be one of those microbrands that come and go without leaving a mark in the industry. I have to admit, l was wrong.
The Sixofour life brings to life something out of the norm you would expect from your everyday wristwatch. The company was out with a mission, to produce a watch that is not just simple but funky. Something that makes you want to check your wrist, not for the time but to admire the funkiness of the dial.
SIXOFOUR LIFE is a watch company based in Vancouver, Canada. Founded by two friends. In making this watch, they wanted something that would resonate with the area they grew up in. according to this Vancouver kids, “reflects our city’s growing place on the world’s stage”.
A luxury destination, firmly grounded on the things that make living in the Pacific Northwest so amazing: the sea, the sky, the mountains and everything that we as people get to do living in, on and around them.”
I wasn’t too sure about the name SIXOFOUR LIFE, l wasn’t too sure how the company coined out this name and also why. With a little digging, l realised, there was a bit of history behind the name – SIXOFOUR LIFE.
SIXOFOUR LIFE (604) happens to be Vancouver’s telephone area code. Since they grew up around the area with the code, they decided to adopt the name 604LIFE.
REF. – SIXOFOUR LIFE Series One
MOVEMENT – 21 Jewel Miyota 8215
CASE – AISI certified 316L stainless steel
BAND – Genuine Leather strap with strap options
GLASS MATERIAL – Sapphire Crystal Glass
WATER RESISTANCE – Water Resistant to 5ATM (50m)
CASE DIAMETER – 40mm
FEATURES – Open case back
The watch arrived in a simple box, with a very nice genuine tan leather strap. At a glance, The aesthetic of this watch is just mind-blowing, let’s begin with the –
The SIXOFOUR LIFE houses the Miyota 8215 a 21 jewel automatic movement with a 40 hours power reserve and an accuracy rating of -20/+40 seconds a day, made in Japan and found in many new microbrand watches because of its workhorse movement. A perfect entry level for the SIXOFOUR LIFE. The movement is nicely displayed with an open back case.
Ths case is a shiny 316 stainless steel. The company went with a square case for their first watch. l haven’t been a fan of square face watches, so it’s my first time trying one on, and to be honest, l was sold out by the SIXOFOUR LIFE design. l love how the 40mm case sits comfortably on my 7.6-inch wrist.
This wasn’t just an ordinary square case. The construction was well thought out, the bezel is shaped in a way that it blends down into the four corners of the case, further bringing out the beauty of the square shape.
The dial boast of a flat sapphire crystal adding to the beauty and flushness of the case. The main feature of this watch is the richness and premium look of the dial. A very catchy dial, bound to get you noticed. The dial is unique to Sixofour life watches who have carved out a strong niche and they tremendously excel at it.
For this review, we were able to get our hands on the coal harbour silver dial but the SIXOFOUR LIFE is available in 12 colour variant with a range of Genuine leather straps to choose from.
The changing colours on the dial in natural lighting, resonate with your personality without you having to say a word.
The SIXOFOURLIFE dial lives up to the company’s tagline found on their website “A striking watch that ‘pops’ for any occasion from celebrating with friends to intimate dates with loved ones”.
And yours truly, I’ll be wearing this watch for date night with the Mrs. It just cuts across all occasion. From a business trip to an evening outing.
Simplicity is key here as there aren’t too many details on the dial aside from the marker hands and the legibly written brand name.
Priced at $379 with all the features mentioned above, its a no-brainer on this one.
Many would agree with the statement – A wristwatch is an expression of one’s personality. l can authoritatively say SIXOFOUR LIFE is that watch. Since wearing the SIXOFOUR LIFE, it has caught peoples attention who are curious to know where l got it from. it’s definitely a winner for the keep.
if that sounds like you, check out SIXOFOUR LIFE here
Did l miss something out, or have some other micro brand you would like to see us talk about? Please leave us a comment below.